Word: froot
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...once your idea proves itself, competitors flock, knowing that the initial risk has been taken. Roth is now facing serial cereal challengers--he calls them copycats--that have popped up looking for their own bite of this emerging restaurant segment. And like siblings squabbling over the last bowl of Froot Loops, the eateries are getting into a messy fight...
...culinary pairings devised by man--tomatoes with basil, foie gras with truffles, french fries with ketchup--is there any more perfect than TV with junk food? The Super Bowl and chili! Cartoons and Froot Loops! The Survivor finale and a pitcher of mojitos! Like hot dogs at the ballpark, those sugary, fatty, liver- and heart-hostile delights simply taste better bathed in a glow of blue light. TV is not just a medium. It is a seasoning, a condiment, a secret sauce...
...Kenneth A. Froot, Andre R. Jakurski Professor of Business Administration...
...know the differences. There are those students who can wake up at 7:00 in the morning, throw on a pair of shorts and flip-flops (year-round), enthusiastically scoop froot loops, er, fruity ohs into their mouths as they discourse on Kant. And there are those who sleep through their noon classes because they only got three hours of sleep and might still be shaking off the effects of an early-morning bad trip. You know, the Mass. Hall types who occasionally play a little classical music in the ayem versus those guys who lived across the hall from...
...growth and ultracompetitive world of packaged foods, maintaining an empire can be just as difficult as building one. In 1999, Kellogg Co., the $9 billion behemoth that makes Frosted Flakes and Froot Loops--plus other consumables like Pop-Tarts, Nutri-Grain bars and Eggo waffles--lost its first-place cereal market share to rival General Mills. Carlos Gutierrez, who became CEO that year, led a massive revamp of the company that restored sales, morale and the No. 1 position. But in November, Gutierrez was poached to take over the Commerce Department, leaving board member Jim Jenness at the helm...