Word: froot
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...part is undermined. It's hard to see gambling fever as a killer disease in a sick society when Gould's caricature is at work. He's riding on a great big California high, living in a house where there's no sense of time, where breakfast is Froot Loops and beer, where people "crash" when their "action" cycle runs out, where an aging hooker named Barbara gropes around looking for "The Guide." They're all too exhilirated by the California high to be sordid, and Gould's love of gambling for its own sake undercuts Segal's tortured loser...
...health food, and Rice Krispies, whose snap, crackle, pop is part of American folklore. To keep crackling, Kellogg's puts its faith in new products, has introduced ten new cereals in the last 13 years. The latest is a circular, multicolored, fruit-flavored oat cereal called Froot Loops, which Kellogg's is pushing as suitable-or possibly sootable-for all the family from 5 to 95. Just as pre-sugared cereals became the big sellers of the '50s, Froot Loops may signal a new trend in the '60s toward fruit-flavored cereals...