Word: froufrou
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...making a cup of coffee for people who don't like Starbucks - a McDLT in a cup. And maybe it has to. Maybe, because of its own success, Starbucks has changed America into two consumeriats, one dedicated to their artisanal, fussy, shade-grown, Fair Trade microvarietals of Cafe Froufrou, and one that just wants a more competently made cup of not-too-dark, coffee-flavored coffee with their bagels and bear claws...
...Until 10 years ago, cheap rents and the store's not-so-cheap Flemish clothes were probably the only reason to linger in this neglected part of town that stretches from the Bourse down to the canal district. Today Stijl has made room on its racks for the froufrou frocks and Art Nouveau fabrics of Brussels designers Sofie D'Hoore and Cathy Pill, while the shops next door have been transformed into boutiques that sell the offbeat fashion of young designers, many of them graduates of the Brussels art school, La Cambre...
...Until 10 years ago, cheap rents and the store's not-so-cheap Flemish clothes were probably the only reason to linger in this neglected part of town that stretches from the Bourse down to the canal district. Today Stijl has made room on its racks for the froufrou frocks and Art Nouveau fabrics of Brussels designers Sofie D'Hoore and Cathy Pill, while the shops next door have been transformed into boutiques that sell the offbeat fashion of young designers, many of them graduates of the Brussels art school, La Cambre. At No. 100 is Mademoiselle Jean...
...shelves in 1977, "you had to be a committed health-food person to eat it," says General Mills CEO Steve Sanger. Yoplait had to convince Americans that they would love its signature creamy texture, but it also had to keep its marketing from diving too deeply into the froufrou. Mills positioned Yoplait's brand, with a wink and a nod, around French culture and used marketing techniques equally foreign to the early '80s such as hot-air balloons and vans parked at marathons for tastings. "'Real Americans,' guys like Jack Klugman and Tommy Lasorda, would eat this stuff with...
...trial and error--not to mention plenty of pooch and feline focus groups. One thing the Iams scientists know is that dogs and cats rarely order from the same menu. Cats like foods acidic and prefer a sort of glassy texture. Dogs won't go near such froufrou fare, preferring things sweet or salty and enjoying both rough and creamy textures...