Word: frozen-food
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Responding to American consumers' voracious appetite for fish, scientists are busy experimenting with halibut, one of the mysterious giants of the deep and a staple of the supermarket frozen-food section. In its ocean domain, this monster grows to 400 lbs. or more and cruises for up to 40 years. It is ugly too; during maturation the skull of the halibut twists, moving one eye to the opposite side and giving the beast -- naturally enough -- a grotesquely pained look. Well, its sufferings are over. Aquaculturists, again in Norway, have produced a dwarf version, at a mere 15 lbs., that takes...
Style wars. Despite the warming trends in U.S.-Soviet relations, Nancy and Raisa would be at home in the frozen-food section of a supermarket. At lunch in the Sutton Place townhouse of U.N. Secretary-General Javier Perez de Cuellar, Mrs. Reagan interrupted Mrs. Gorbachev's lecture on the need for the two nations to become more open with one another. "Haven't we? Haven't we?" she cut in. Amid the shop-till-you-drop types, Barbara Bush was the only guest wearing the kind of suit a grandchild could spill apple juice on with impunity. She raised...
Many minor-league owners are major-league businessmen. The Buffalo Bisons are owned by Robert Rich Jr., president of the Rich Products frozen-food conglomerate, whose family is worth an estimated $450 million. Winston Cox, chief executive of the Showtime cable television network, is a principal owner of the San Jose Giants. The bush leagues have also attracted big-name investors. Among them: Singer Pia Zadora, an owner of the Portland Beavers of Oregon; Actor Mark Harmon, who has an interest in California's San Bernardino Spirit; and George Brett, the Kansas City Royals player, who is part owner...
Immigrants also acquaint Americans with their foods by cooking for them. Food service is traditionally an entry-level job, requiring few skills and almost no English. Starting as dishwashers, busboys and street food vendors, newcomers gradually manage to save enough money to open simple restaurants. Featuring dishes that are novel and generally inexpensive, immigrants get a foothold that can lead to the sort of success enjoyed by Rocky Aoki, the Japanese tycoon behind the Benihana restaurant chain and frozen-food company...
...More. Nonetheless, there is room within the industry for self-improvement. Many firms are at work on various technological innovations including, besides the automated checkout system, computerized warehouses, meat cutting by laser or electronic beam to reduce waste and labor costs, and solar energy to power grossly inefficient supermarket frozen-food cases. The problem is that the fragmented industry-there are 1,400 wholesalers in business today-has difficulty amassing the will, much less the capital, to carry through such developments. Says Gordon Bloom, a senior lecturer at M.I.T.'s Sloan School of Management and a leading food expert...