Word: frozen-food
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...idea has so appealed to U.S. diners that Vernon Stouffer now rules an efficient chain of 37 restaurants in eleven states that along with a fast-expanding frozen-food business rang up sales of $51 million and a $1,500,000 profit last year...
...convenience," Gardner claims that much of that claim is myth. "The new reclosable baby-food jars have lids that are practically un-openable by the average woman; but an unnoticed blow on the lid may be enough to break up the vacuum and cause food spoilage. Sardine tins, with their enigmatic and often nonexistent keys, offer a real challenge to the housewife's strength, dexterity and perseverance. Vacuum-packed coffee cans with their windup keys are in the same class. In the frozen-food area, the containers are either too hard to open or the frozen contents too difficult...
...only does the lie-detector test benefit the boss, but it is also a boon to the employee, says Devine. When a frozen-food distributor called in Devine to find out who was pilfering $1,000 worth of food each month, the losses stopped immediately. Result: management gave raises, boosted starting pay $10 a week. In another case when $42 in cash disappeared from a service station, the three attendants voluntarily asked Devine for a lie-detector test. Devine said they were honest, sent them back to the job. A few days later a customer returned the money, saying...
Tomato to Wonton. In tribute to the ease of "heat and serve,'' hungry Americans last year ate more than $500 million worth of frozen prepared dishes, mostly in convenient, built-in containers that went from oven to table to trash can. The number of frozen-food packers has grown from 750 in 1949 to 1,100; the dollar value of frozen foods has jumped more than 2,700% to $2.7 billion. Almost one in every three cups of coffee is now made with instant coffee. Postwar sales of prepared baby foods have grown some 230% to a quarter...
From one of its steadiest suppliers, a British frozen-food company received a chilly ultimatum: either boost its price for peas (currently $126 a ton) or move all that pea-picking machinery off the Norfolk property. The hard-bargaining farm owner: Queen Elizabeth...