Word: frozen-food
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...this, Maytag's Rocky Mountain distributors made deals to buy bulk lots from big frozen-food wholesalers (including such top brands as Birds Eye, Snow Crop, Pictsweet, etc.), then passed the goods on to freezer buyers without additional markups. Explained Maytag's Santa Fe Manager John McCauley: "We're not interested in making money on food but in selling freezers." For buyers, it meant some notable savings: 17? for frozen peas v. 23? in Santa Fe chain stores, 32? for Brussels sprouts v. 41?, 68? for salmon fillets...
What's the Benefit? The Rocky Mountain experiment looked like a tie-in between big freezer makers and big frozen-food processors, though both, (out of fear of retaliation by retailers) were letting local agents handle things on an "independent" basis. But the selling of home freezers together with frozen foods at discount prices is already a tremendous new U.S. merchandising phenomenon. So-called "food plans" have been springing up all over...
...industry's biggest growth came from the sensational success of frozen orange juice, which also bailed out many a floundering Florida citrus grower. Four years ago, Florida had such a glut of oranges that prices tumbled to as little as 65? a box. In 1949-50, as frozen-food packers put up 21 million gallons of concentrated orange juice, the demand for oranges outran supply and prices rose...
...spite of their locker-bulging growth, frozen-food companies still have plenty of room in which to expand. Only 13.4% of U.S. families now drink frozen orange juice regularly; frozen vegetables amount to only a fraction of the total market. Optimistic frozen-food men think that if grocers would increase their freezer space they could "just about kill the fresh vegetable market...
Cold Comfort. In Rochester, George R. Schiemer of the State Frozen Food Locker Association cheerfully announced that "one of the safest places to be in the event of an atomic explosion" is in a frozen-food locker...