Word: frozfruit
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...spending, sweet-toothed 25-to-44 age group. Among the favorite treats of these young adults are the frozen fruit and juice bars, supermarket items made essentially of water and natural fruit chunks or juice. Sales of the bars jumped nearly 50% last year, to more than $300 million. Frozfruit, a small company based in Gardena, Calif., introduced the first frozen fruit bar nationally eight years ago. But the novelty did not catch on until Dole Food (1986 revenues: $1.7 billion), a division of Castle & Cooke, started selling its own fruit-juice bars three years ago. Frozfruit bars...
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