Word: fruehaufs
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Dates: during 1940-1949
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Into the Detroit smithy of Wagon-maker August Charles Fruehauf (rhymes with blew-off) one day in 1915 walked a lumber dealer. To the blacksmith he posed a problem: Could he make a two-wheel cart to hitch behind a truck, haul lumber from yard to job? August thought he could. In no time his two-wheelers were delivering lumber all over Detroit, and a brand-new U. S. industry was born: the commercial trailer...
Because trailer-making is a very specialized industry with different problems for each type of goods to be hauled, Fruehauf earned a ride behind the cab of the zooming motortruck industry, became the Fisher of highway hauling. Building some 30 standardized types from two to 50 tons (priced from about $600 to $3,000), Fruehauf has set the industry's technological pace, makes 40% of all U. S. commercial trailers today...
...full lap ahead of competitors, Fruehauf sales last year were $14,878,641, up 126% over 1938. Net was a record $1,829,041. Last week, with their 25-acre Detroit plant newly expanded, Fruehauf officials waited patiently for the concrete floors of a big new Los Angeles plant to harden. With first-quarter sales an estimated 50% ahead of last year, they needed the extra production facilities...
Reason for Fruehauf's 1939 earnings record was twofold: 1) biggest year ever for U. S. truck loadings; 2) installation last year of modern automotive production-line methods in the Detroit plant...
...long yellow oak table that is Edward G. Budd's desk last week came a $9,000,000 order from Fruehauf Trailer Co. of Detroit. This order for 10,000 stainless steel unassembled semitrailer bodies meant that at 69 courtly Edward Budd was crossing a new frontier in the Detroit automotive field, where for years he has sold bodies and wheels to Chrysler, Ford, General Motors and various others. That the No. 1 trailer manufacturer was going in for stainless steel in such a big way was good New Year's news for 27-year-old Edward...