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Word: fruehaufs (lookup in dictionary) (lookup stats)
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...bawled out the truck driver was Roy A. (for August) Fruehauf, 42, president of the Fruehauf Trailer Co. As head of the company which puts more trailers (i.e., freight vans pulled behind trucks or "truck-tractors") on the road than any other trailer-maker, he has a public-relations job to perform. The trailers' size (biggest is 32 ft. 3⅜ in. long, carries 25,000 Ibs.) plus the bad road manners of many of their drivers have helped stir up anti-trucking sentiment around the U.S., and given Fruehauf one of its biggest headaches. But though motorists fume...

Author: /time Magazine | Title: CORPORATIONS: Trailer King | 5/21/1951 | See Source »

Post Office on Wheels. Fruehauf's company "invented"' the modern trailer and has paced the trailer industry for 36 years. In 1915, Roy August Fruehauf, a Detroit blacksmith and wagonmaker, was persuaded by his eldest son, Harvey (then earning $7 a week), to build a trailer with hard rubber tires and open slat sides for hauling lumber. He didn't think much of it, but Harvey thought it had such possibilities that he plugged it in trade journals with the slogan: "A horse can haul more than he can carry. So can a motor truck." The slogan...

Author: /time Magazine | Title: CORPORATIONS: Trailer King | 5/21/1951 | See Source »

...eight plants around the U.S. and Canada (headquarters: Detroit), Fruehauf now produces scores of stock trailer models, including refrigerator cars, liquid tank carriers, log haulers, livestock vans. But much of its business still comes from customers who need special trailers which

Author: /time Magazine | Title: CORPORATIONS: Trailer King | 5/21/1951 | See Source »

...Fruehauf designs for them. For example, during World War II Fruehauf made everything for the Army & Navy from front-line field hospitals to portable command posts and searchlight carriers. Fruehauf's latest model for the Government: a truck post office. It is being designed so that mail can be sorted en route, thus cut delivery time...

Author: /time Magazine | Title: CORPORATIONS: Trailer King | 5/21/1951 | See Source »

...Fruehauf sales reached $132 million, 71% better than 1949. Sales in the first quarter of 1951 shot up to $41.4 million, almost twice the record of last year, and the net was $2,400,000, up 24%. Roy Fruehauf sees no reason why sales should not double this year, reach $260 million. Last week Fruehauf went to work on a new $50 million Government order, added to its backlog of $50 million in civilian orders and an earlier $50 million in military contracts...

Author: /time Magazine | Title: CORPORATIONS: Trailer King | 5/21/1951 | See Source »

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