Word: frugales
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...reason that consumers are being frugal is that many have less money to spend. The Bureau of Labor Statistics reported last week that workers' average weekly earnings dropped by $1.35 in January, to $129, because of a decline in hours worked. On top of that, increases in Social Security taxes, state and local taxes and federal income tax withholding rates slimmed many paychecks. In some cities, rises in transit fares, rents and utility rates have further cut into the cash that consumers have available to spend in stores...
...Kennedy, the latest Harris poll pegs Jackson's recognition factor at only 41%. Thus his decision to follow his formal declaration with a $60,000 half-hour of prime-time national television to convey his message directly to the electorate. It is a steep price for a frugal man whose campaign is going...
...ECONOMY The Consumer Holds Tight The odds are growing against a consumer buying spree, which President Nixon had hoped would spur the nation's dawdling economy. Despite some tantalizing flashes of free-spending ebullience, the public's mood remains generally cautious, its purchasing habits basically frugal and its saving instinct surprisingly strong...
...come a long way since Ben Franklin preached thrift and New Englanders saved everything from string to scraps of cloth for patchwork quilts. In frugal foreign eyes, 20th century Americans are stupendous wasters: a people so rich that they think no more of tearing down 30-year-old skyscrapers than of tossing beer cans out car windows. Now a turnabout seems at hand. Goaded to recycle the nation's mounting garbage, individuals as well as industries have spotted new charms in old discards-cans, bottles, light bulbs. Thousands of Americans are enjoying an effort that bears the acronymic description...
Wood as Grass. Certain younger sculptors at the Whitney eschew the high finish such works imply: their materials are plain, crudely put together and ostentatiously frugal. John Duff's Tie Piece, with its floppy swag of old neckties sewn together and swaying on a curved wooden slat, is a very promising exploration of the possibilities that lie dormant in ignored objects. It is rare to see such a fastidious imagination expressing itself through such deliberately mingy means...