Word: frugalities
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...Washington's big-ticket programs, was a creature of the cold war. In 1984, President Reagan, smarting from the Soviet Union's long line of successful space stations, announced that the U.S. was getting into the station game. The American entry would measure a whopping 500 ft., cost a frugal $8 billion and go online by 1992. Dreaming up so grand a machine turned out to be a lot easier than designing it, however, and over the next eight years, NASA spent a staggering $10 billion drawing and discarding blueprints, without a single piece of metal ever getting...
...haven't been as generous, despite their multibillion-dollar net worth. He hopes his gift will spur other tech billionaires to action, particularly Yahoo founders Jerry Yang and David Filo, who don't discuss specifics of any giving they may have done--and who Clark believes have been too frugal. "These guys actually ran the Yahoo servers out of Stanford," says Clark. "They should be giving something back. These guys are young, but they've got more money than me. Or take Larry Ellison; he should be doing more." But Clark remains optimistic: "These new-money guys, first they have...
...recent failures of NASA's unmanned Mars probes suggest, makeshift machines built with off-the-shelf parts may save money, but when it comes time to fly, they often fall short. At the Johnson Space Center, engineers are thus looking at other Mars scenarios that still include frugal, on-site fuel manufacturing but also call for six-person crews, bigger vehicles and Apollo-style motherships in Martian orbit. "We're trying to take the best ideas and fold them into a reasonable approach," says Drake...
...that may force Amazon to think again. Take mySimon.com the most successful of the independent bot sites. It's about to start a service that will e-mail you whenever any online merchant lowers its price for a particular item to an amount you're willing to pay. Feeling frugal about that $150 pair of binoculars? No problem; sit back and wait until the market takes it down to $99. Then jump on it. (As you would expect, there are auction bots that do exactly the same for eBay and its clones...
Like many frugal hotel entrepreneurs today, Schrager's formula is to "reinvent" dilapidated structures instead of building from scratch. He has made an art form of saving money with style--making industrial-quality fixtures look fashionable. He never skimps on attitude, though--ask anyone who has been chided for trying to move the carefully arranged pool chairs at Los Angeles' Mondrian. Schrager stages casting calls and hires aspiring actor-models to play the help; the snooty service can be unimpressive to customers who lack agents...