Word: frugality
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...mantra hook, line and sinker," says Ken Cassar, a senior analyst for Jupiter Media Metrix, a research and ratings firm. "They were too ambitious, but they couldn't have grabbed so much venture capital if they weren't. Investors were eyeing IPO riches." Not that either company was particularly frugal with the wealth Wall Street brought. Their combined bonfire consumed more than $860 million, not counting the undisclosed seven-figure sum Webvan paid the San Francisco Giants to sponsor all the cupholders at Pacific Bell Park...
...danger we face, then you can all know Mom's name is Burd. In fact, since AmEx wouldn't tell me what happened with its investigation, I'm still rooting for the other me to outrun the AmEx cops. He's tough, he's a world traveler, he's frugal, and I'm pretty sure he can help me take care of Adam Cohen if Adam ever tries to break into my home computer...
...death benefit. Auto coverage is rising, but underwriters offer highly specific policies. A good driver in a tanklike SUV (less likely to be hurt by bad drivers) can get a rate cut. Sounds wacky, given that SUVs are more likely to cause injury to others. But, hey, like getting frugal in a slowdown, it's O.K. to think of yourself first...
Inheritance, for instance, is often steeped in deep ambivalence. "Overnight you inherit what took your parents a lifetime to accumulate," Brooks says. "It's uncomfortable and bittersweet." Her inheritance helped her financially but also came with strings attached--albeit self-imposed. "My mother was extremely frugal," says Brooks, "so sometimes when I spend money, I think she would be horrified...
...unless it manages to pull another financing rabbit out of its rather magical hat." The day of reckoning will come in the first quarter of next year, when sales are slower and Amazon goes cap in hand for more cash, as it has in the past. In this more frugal climate, Suria suggests, big Amazon backers like Kleiner Perkins may decline. (The venture-capital firm did not return calls for comment...