Word: frugality
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After eight years of record budget deficits, America needs a "frugal man" in the White House, the Bay State governor said. Mike Dukakis has balanced nine state budgets and will work tirelessly to bring down the deficit...
...rough-and- tumble of what he is doing. It seems a grownup version of the heavy-contact touch football that Bennett loves to play on fall weekends -- and may symbolize the life he would choose had he been born faster afoot and eternally young. Bennett plays the theme of frugal independence to these flinty lawmakers. "The key to excellence is local control; you cannot spend your way to excellence," he says to approving nods...
Bush has an easygoing disposition and a raft of friends he swamps with notes and phone calls. Generous to a fault, he once opened his cramped apartment at Yale to a former Andover teacher beset by alcoholism. Dukakis is frugal to the point of cheapness. He has never made many friends; two school chums he did have were sacrificed to his career. In high school, Dukakis cared so little for peer approval that he went around scolding fellow students for not putting milk cartons into the trash bin. His yearbook calls him "Chief Big Brain-in- Face...
...anyone can change frugal comrades into free-spending Western-style consumers, Michael Jackson can. Or at least PepsiCo seems to think so. Last week the performer pirouetted his way onto Soviet TV in Pepsi commercials featuring slogans like "The new generation chooses Pepsi" that were superimposed in Russian. The ads, along with commercials for Visa credit cards and Sony TV sets, appeared in a series of talk shows with Soviet Commentator Vladimir Posner as host. He interviewed Americans in Seattle on subjects ranging from sex to presidential politics. The ads marked the first time that companies have been allowed...
...mutual friend brought together the 24-year-old divorcee and the serious, idealistic Harvard Law graduate. The normally frugal Dukakis took her to a smart French restaurant and an Italian movie on their first date. (They hated the movie, left early and went back to her apartment for tea.) Dukakis was quickly smitten. She was impressed with how he took to her son, occasionally baby-sitting while Kitty studied for an exam. When the two decided to marry, Dukakis' parents were less than thrilled: they liked her, but a divorced woman with a young son was not what they...