Word: frugality
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Meistermann regards architecture as the skeleton of the structure, his window's as the muscles and skin. "Modern architecture often tends to be utterly frugal, without fantasy or color," he says. "Man needs something human, a colorful element to break through such monotony. You cannot live with either water or des ert solely. Stained glass provides the living elements, the human touch...
Ralph Smith DeLoach, 51, who founded and heads Modern Homes, is a onetime lumberman with a fierce desire to dethrone Walter as king of the shell home business. A tough-talking and frugal Georgian, DeLoach started in 1956, now has 63 offices in 13 states. By carefully watching his costs (on one home he even weighed the nails), he has made his company perhaps the industry's most profitable, came out of 1962 with $22.5 million in sales and $1,700,000 in earnings...
Straight from Dreamland. To hear New Frontiersmen tell it, the new budget is lean and hard, a direct result of heroic economizing. President Kennedy labeled it "frugal," said it represented the "minimum necessary to meet the essential needs." Defense Secretary Robert McNamara-it was said-had slashed $13 billion from the Army, Navy and Air Force requests; the Budget Bureau and the White House had lopped still another $8 billion or so out of the civilian agencies' budgets...
...frugal, I'd have you to know...
...austere and frugal man, who shuns Santiago's chandeliered La Moneda palace for a bachelor apartment and walks to work each morning, it was quite a whirl. In the U.S. last week for a seven-day official visit, Chile's Businessman-President Jorge Alessandri, 66, was whisked into a helicopter after ceremonies at Independence Hall in Philadelphia, plunked down an hour later on the White House lawn. An honor guard snapped to attention, 21 guns roared a salute in the freezing air, and President Kennedy stepped forward with words of friendship and welcome. Then came a round...