Word: fruit
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...Introduced only last year, St. Regis, the first mass-market nonalcoholic vintage, which some tasters rate as similar to a fruity Chenin Blanc, already has a following and is selling briskly. In the three years since they hit the market, some 40 brands of wine coolers--carbonated mixtures of fruit juice and wine only half as potent as vin ordinaire--have captured 5% to 8% of the wine business...
...Arlington, Texas, replaced its traditional happy-hour offer with a 24-foot- long buffet stacked with Kung Pao chicken, Szechwan fish and egg rolls to keep customers on their stools. In front of the Long Beach Hyatt Regency hotel flies a flag emblazoned with a giant banana: the "fruit of the month" served at the hotel's jam-packed juice bar. "We're discouraging all- you-can-drink offers and free shooters," says Jack Burk, vice president of public relations for the hotel chain. "The emphasis is on social occasions and lower-proof drinks...
...meet in health spas, but many still play the dating game in bars and clubs. A list of their favorite drinks reads like a dessert menu from the 1950s. At 104 TGI Friday's around the country, for instance, it is the pineapple fling (lime Calistoga water and fruit juices); at the Hyatt hotel in San Francisco it is "Remember the Oreo" (creme de cacao, ice cream and Oreo cookies). For guys, it is no longer considered wimpy to order a light beer. Says a Friday's vice president, Gregory Dollarhyde: "There's reverse psychology at work. You're going...
...alcohol for any of us." Washington Reporter Susan Schindehette also finds abstemiousness among her sources. "It is the rare interviewee these days who asks for a couple of Scotches over lunch," she says. Reporter-Researcher Elizabeth Rudulph tested several exotic new nonalcoholic tipples like Boncontent, a concoction of kiwi fruit and mineral water, and orange-flavored Perrier, as well as countless bottles of water. Concludes Rudulph: "Still water is the best thirst quencher, and flavored water is better for you than soft drinks...
...talk much about the travails that hardened their commitment. Some of their relatives share that strength. At Cu Chi, where entire families once lived in a Viet Cong-built labyrinth of tunnels that snaked along for more than 100 miles beneath U.S. bases, Nguyen Thi Tu, 60, sells fruit to visitors. "I feel better than before," says the bony woman. "We have complete freedom. We can work anywhere. We are not afraid of anything...