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...taste of the land where the grapes grow, the minerals in the soil, the amount of sun, wind and rain to which the grapes are exposed. "Authenticity is important," says Italian enologist Stefano Chioccioli. "We already have China invading us with products with no history. Wine is the fruit of man, but it is connected to the terroir. It is important to maintain that sense of differentiation." It's not that the best French Burgundies and California Cabernets are losing their terroir. Instead the critics are crying foul over mass-produced wines that hog the grocery-store shelves...

Author: /time Magazine | Title: Marketing: Gallo Says Bonjour | 5/4/2005 | See Source »

...Gallo family makes no apologies for insisting on certain qualities in its wines when it negotiates with its international partners. "We know that Americans want wines that are fruit forward," says Joe. "We know they want wines you can drink young." Some local winemakers resist the idea that Gallo tells them each step to take. But they acknowledge that Gallo looks for winemakers interested in crafting wines in a more modern style: Sieur d'Arques winemaker Alain Gayda admits his wines were more fruit forward than his rivals' even before he teamed up with Gallo...

Author: /time Magazine | Title: Marketing: Gallo Says Bonjour | 5/4/2005 | See Source »

...there is a moral to the spring semester of 2005, it is that when students and administrators work together, everyone benefits. So far this year, this cooperation has borne fruit in the form of promised extended hours for Lamont Library, Loker Commons Pub Nights and the possibility of real change in dining hall hours...

Author: By The Crimson Staff, | Title: The Perfect Brew | 4/26/2005 | See Source »

...FRUIT...

Author: /time Magazine | Title: Health: My Trapezoid | 4/24/2005 | See Source »

...Look for fruits high in pottassium, like bananas. Pure fruit juices are fine...

Author: /time Magazine | Title: Health: My Trapezoid | 4/24/2005 | See Source »

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