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...office workers who participated in the study, 351 were randomly selected to receive weekly e-mails and midweek reminders generated by a cost-effective, easily scalable program called ALIVE! (A Lifestyle Intervention via Email). E-mail recipients got to choose one of three focus areas: boosting physical activity, increasing fruit and vegetable intake or decreasing sugars and saturated fats. The e-mails, devised by a company founded by a public-health professor at the University of California, Berkeley, were brief and contained one small goal a week, such as going for a walk during a coffee break, ordering a salad...

Author: /time Magazine | Title: Too Fat? Read Your E-Mail | 6/15/2009 | See Source »

...leather wallet bulging with rubles. Like thousands of others in the northern Russian industrial town of Pikalyovo, the 44-year-old clay-quarry worker had not been paid in three months. But now he at least has enough to buy the basics - meat, vodka, noodles, oil and fruit - from shops that just a few days ago were empty of customers...

Author: /time Magazine | Title: In Russia, a Recession-Plagued Town Revolts | 6/11/2009 | See Source »

...Everyone thinks, Oh, my God, research on pregnant women! All kinds of ethical flags go up," says Ruth Faden, director of the Berman Institute of Bioethics at Johns Hopkins University. "We don't have to start with high drama." There's enough "low-hanging fruit," she says, "that we could keep lots of medical researchers busy for a long time...

Author: /time Magazine | Title: The Risks (and Rewards) of Pills and Pregnancy | 6/8/2009 | See Source »

Burt (John Krasinski) and Verona (Maya Rudolph) are the ideal, bright, loving twosome. He has the playfulness of a Muppet; she is quieter, more solid, earth-rooted like a blossoming fruit tree. A couple since college, and now 33, they haven't run out of things to whisper to each other, secrets and aspirations to share. Their conversations are intimate, caring, leavened with sprung rhythms of cuddly wit. And now that Verona is six months pregnant with their first child, they've started to worry about their, and its, place in the world. (See TIME's Summer Arts Preview...

Author: /time Magazine | Title: Away We Go: We're OK, You're All Idiots | 6/6/2009 | See Source »

...even greater calling. As the nation’s 12th secretary of energy, Chu has committed himself to battling climate change by reducing the nation's dependence on fossil fuels, lowering carbon emissions, and finding immediate savings in energy efficiency—not merely “low-hanging fruit,” but “fruit lying on the ground,” whose simple implementation could radically conserve resources, he said...

Author: By Esther I. Yi, CRIMSON STAFF WRITER | Title: Chu Speaks on Climate Change | 6/6/2009 | See Source »

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