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...Seagram's Golden Spirits in a flavor called "mandarin vodka"; it tastes like a spritzy cocktail but contains little more alcohol than a beer. How about a Wineberry Sausalito Sling, with a flavor suggestive of ginger ale and bubble gum, or a Calvin Cooler in citrus flavor, with real fruit pulp floating...

Author: /time Magazine | Title: Blithe Spirits for the Sober Set | 8/18/1986 | See Source »

Michael Crete and R. Stuart Bewley, two entrepreneurs in Lodi, Calif., helped get the wave rolling when they invented California Cooler in 1981, taking their recipe from traditional beach-party punches made of white wine, fruit juice and soda. By the time they sold their business last September to Louisville's Brown-Forman distillers for $146 million, more than 75 imitators had appeared on the scene. This year an estimated 70 million cases of wine coolers will be sold, up some 72% from 1985, making a total market of more than $1.2 billion...

Author: /time Magazine | Title: Blithe Spirits for the Sober Set | 8/18/1986 | See Source »

Besides weighing in with wine coolers in three flavors, Seagram last month began test-marketing an unusual liquor-based hybrid called Golden Spirits, which is flavored with natural fruit essences to produce mixtures like peach- melba rum. "They are selling extraordinarily well," says House of Seagram President Edgar Bronfman Jr. Rival distillers are blending other cocktails. Connecticut's Heublein, maker of Smirnoff vodka, is test-marketing Tropic Freezers, which turn into frozen drinks like strawberry daiquiris after about six hours in a customer's freezer...

Author: /time Magazine | Title: Blithe Spirits for the Sober Set | 8/18/1986 | See Source »

Half of the money raised will go directly to Oxfam, which manages both domestic and overseas projects to fight hunger. The other half of the money will finance a project on the Lower East Side of New York clearing lots to plant vegetable and fruit gardens, said Kelly...

Author: By Maia E. Harris, | Title: Biking to Stop World Hunger | 8/15/1986 | See Source »

...much more. The ancient ship, whose origin Bass has not disclosed, was crammed with bronze, tin, glass, gold, quartz, weapons and dozens of amphoras (pottery jugs) containing goods ranging from frankincense to fruit seeds. "It was like a floating supermarket," says Yasar Yildiz, the deputy director of Turkey's Bodrum Museum of Underwater Archaeology, which is giving vital support to the INA expedition. "This wreck is more than we could hope for," says Archaeologist Cemal Pulak, Bass's assistant. "It is giving us all % kinds of new information about people's lives in this area in 1400 B.C., what goods...

Author: /time Magazine | Title: Science: Down into the Deep | 8/11/1986 | See Source »

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