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...crime is as dastardly as robbing a rancher of his cattle. Nestled among leathery leaves in unfenced orchards, avocados are an easy target for what Southern Californians call rustlers. And at current prices (about 50? apiece in most supermarkets, up to nearly $1 in some areas) the green fruit is an apparently irresistible one. Midway through this season's harvest, rustlers have already ripped off more than a million dollars' worth of Southern California's $38 million crop, and police estimate that one out of every five avocados in the state's supermarkets...

Author: /time Magazine | Title: The Nation: Hot Avocados | 6/24/1974 | See Source »

Roadside signs warning that "avocado rustlers will be prosecuted" amuse the fruit filchers. Neither a state law making the theft of more than $50 worth of avocados grand larceny nor a growers' reward of $750 for information leading to conviction of rustlers has deterred the thieves, who sometimes make off with whole 800-lb. bins of freshly picked green gold. San Diego County is now drawing up an ordinance that would require anyone transporting more than 40 Ibs. of avocados to have a bill of sale. But growers have little hope that the law will nip the avocado-nappers...

Author: /time Magazine | Title: The Nation: Hot Avocados | 6/24/1974 | See Source »

...Comfort me with apples," adjured Solomon, not foreseeing the day when they would cost 25? apiece at the supermarket. To put some of the comfort back into apple consumption, two young California entrepreneurs are providing a rent-a-tree service that allows city dwellers to raise all the fruit they can possibly eat and also enjoy the pristine pleasures of watching trees grow, blossom and yield...

Author: /time Magazine | Title: Modern Living: Rent-a-Tree | 6/24/1974 | See Source »

...agitation bore fruit at the ballot box. When a new CHUL was elected after the semester break, it voted unanimously to repeal the measure, and to set a 1.18-to-1 male-female ratio at Radcliffe. Anne L. Peretz, co-master of South House, said of the reversal, "I guess that people just don't like rocking the boat...

Author: By Mark J. Penn, | Title: Undergraduates Caught in Housing Squeeze | 6/13/1974 | See Source »

...Post for more than 30 years. Wilson's 1,000-word column, "It Happened Last Night," appears six days a week and is now syndicated in nearly 200 newspapers. Wilson treads his ex-stable mate's old path around Manhattan and keeps the same strenuous hours. The fruit of all that effort-a dollop of show business shoptalk and a few bon mots from the stars, wrapped around a demi-cheesecake photo of some starlet-may not always seem worth it. But occasionally he comes up with a genuine hard-news scoop, like his 1953 disclosure that...

Author: /time Magazine | Title: The Press: A Guide to Syndicated Survivors | 6/3/1974 | See Source »

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