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...garish profusion of hamburger stands, fruit-juice parlors, pancake emporia and muffler-repair shops stretches for ten miles along Ventura Boulevard in Los Angeles' San Fernando Valley. It could be called Franchise Row. Though hardly a landscape to captivate the eye, the phenomenon is increasingly common to cities and suburbs. Franchising-an arrangement by which local entrepreneurs lease their firm name, product and operating methods from large chains-has become one of the fastest-growing sectors of U.S. business. Through franchising, thousands of independent small businessmen have acquired improved techniques, new economic power and a greatly enhanced chance...

Author: /time Magazine | Title: Business: FRANCHISING: NEW POWER FOR 500,000 SMALL BUSINESSMEN | 4/18/1969 | See Source »

...idea from the pulpit of San Francisco's Episcopal Grace Cathedral in 1960, it electrified U.S. Christianity: as a step toward ultimate church reunion, he said, mainstream American Protestants must unite. At the time, Blake optimistically predicted that the project would need ten years to bear any fruit at all; pessimists seemed to think it was impossible. Last week, as the Consultation on Church Union met for the eighth time in Atlanta to carry forward Blake's pioneering proposal, it appeared that the participants were willing to accept an old military maxim: the impossible takes a little longer...

Author: /time Magazine | Title: Ecumenism: Toward a Superchurch | 3/28/1969 | See Source »

...these occasional pieces into hard covers, pronouncing them a book, then hurrying back to the new novel. The irony is that, like Norman Mailer and James Baldwin among others, Vidal is more "creative" at nonfiction than fiction. The tart, slight, often exquisite perceptions in this book-concentrated as sour fruit drops-are really his forte...

Author: /time Magazine | Title: Books: Pangs and Needles | 3/28/1969 | See Source »

...flexibility. There has been some advance planning, and there appear to be no rigid output targets. In fact, Peking is admonishing local officials to "leave enough leeway." Though not too much, of course. The goal of the latest campaign, as Shanghai radio explained it recently, is "a fruit that can be picked by jumping and reaching up, not a fruit that can be taken by stretching out one's arm from a lying or sitting position...

Author: /time Magazine | Title: China: The New Leap | 3/21/1969 | See Source »

...first disobedience, and the fruit Of that forbidden tree whose mortal taste Brought death into the world, and all our woe, With loss of Eden. - John Milton, Paradise Lost...

Author: /time Magazine | Title: Theology: The Sin of Everyman | 3/21/1969 | See Source »

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