Word: fruited
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There can be few regions outside the tropics where so many gorgeous displays of flowers, fruit and foliage bloom in such casual profusion. The Albanians are gradually enlarging and renovating existing hotels and building new ones to more exacting Western standards of comfort with an eye to eventually attracting more Western tourists. But so far, Albania lets in only a dribble of outsiders each year and carefully screens them; U.S. citizens and those of Greece, with whom Albania is technically still at war, are automatically barred from entry. They would probably feel uncomfortable anyway. In every town and village stand...
After decades of prosperity that made it synonymous - often unfairly - with Yanqui imperialism, United Fruit Co. suddenly found itself with a host of overripe problems in the late 1950s. In fact, concedes Herbert C. Cornuelle, 47, who last month became president of the world's largest banana grower and marketer: "The reason we look so good now is that it was awfully bad before it got better." As that appraisal guardedly suggests, United Fruit has made a rather striking comeback...
...sales have increased from $304 million in 1960 to $440 million last year, while per-share earnings have soared from 250 to $3.06. This year's first-quarter earnings of $6,000,000 were the best in nine years. Behind its heady performance lies the fact that United Fruit has overhauled its top management. Not the least of the newcomers is Cornuelle himself, a one-shot novelist (his work, Mr. Anonymous, has been out of print since 1951*) who guided Hawaii's Dole Co. out of the doldrums before joining United Fruit in 1963. Similarly, his predecessor...
...result, the housewife can now recognize a United Fruit banana when she sees one. Taking advantage of that, the company has stepped up its advertising not only in the U.S. but also in expanding European markets. Chiquita herself has been appearing in European TV ads since January, though her old song ("I'm Chiquita Banana and I've come to say . . .") has not yet been aired there. Tightening up its European operations in general, the company hopes to increase its 35% share of Western Europe's banana market...
...Splits. For all its recent success, United Fruit still has some problems. Under a 1958 federal antitrust ruling, the company must divest itself of enough of its banana operations to create a new, competing company by 1971. That only dramatizes the company's overreliance on a single commodity; despite its other interests (including Revere Sugar, Tropical Radio Telegraph Co.), bananas still account for 65% of its business. Consequently, United Fruit last year acquired the J. Hungerford Smith Co. (manufacturer of soda-fountain syrups) and the A & W root beer-stand system, only last month bought up the Baskin-Robbins...