Word: fruiting
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Which may be welcome news for Cindy Walker, 63, of Urbandale, Iowa, who, after eating a fresh fruit salad, admitted that she planned on one splurge - a Wonder Bar, a thick ice cream bar coated in chocolate and nuts. And maybe, just maybe, some sweet potato fries...
...fresh veggies served with a salad dressing packet, salad on-a-stick are among the newer, more attention-grabbing (if not bestselling) items designed to appeal to health-conscious fair-goers. Other newer - or newly-rediscovered-and-marketed - "healthy food choices" highlighted on the Fair's website include mixed fruit cups, baked potatoes, corn-on-the-cob, pork chops on-a-stick, turkey tenderloins, shish-ka-bobs, sandwich wraps and veggie corndogs...
...just the obvious culprits that are an issue but the way food is prepared (deep-fried veggies), served (corn with gobs of butter, fresh fruit with whipped cream) and portioned (one-pound turkey legs.) "Even good foods can be not so good if you eat excessive amounts," says Litchfield. This year, portion control is not in vogue, she suspects, due to a poor economy that has some vendors responding to increasingly cash-strapped fairgoers by offering larger portions for the same price (an often high price to begin with.) "I would have preferred to see a lower price...
Sometimes, vendors sell the good, the bad, and the ugly - and fairgoers dine accordingly. "We just come here one day so I guess I didn't give it much thought," says Jill Allen, 31, of Peru, Iowa, while her four children ate fresh fruit cups, as well as hotdogs, French fries and pork tenderloins served at Beattie's Melon Patch, near the popular Giant Slide...
...that Americans throw out 14% of the food we buy, which means that much of our record-breaking harvests ends up in the garbage.) And Bon Appétit supports a low-carbon diet, one that uses less meat and dairy, since both have a greater carbon footprint than fruit, vegetables and grain. The success of the overall operation demonstrates that sustainable food can work at an institutional scale bigger than an élite restaurant, a small market or a gourmet's kitchen - provided customers support it. "Ultimately it's going to be consumer demand that will cause change...