Word: fruitings
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Dates: during 1970-1979
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...them get their small winnings beaten out of them in a fast parking-lot brawl. From then on they become accomplices in misfortune. Gould inhabits some sort of foggy half-world of the hard scuffle, keeping company with a couple of soft-core hookers who serve beer and Fruit Loops for breakfast. Segal likes the style, likes the dead-end quality of the life, and he leaps into it with gusto. Winning is the best way to work out of melancholy, but once Segal and Gould hit big, they crap...
Because many modern problems (e.g., crowded parks) "are the side effects of success, not the fruit of failure," Wallenberg suggests that they are not really problems at all. He dismisses critics of the food and decor at McDonald's, for example, with Ihe assertion that "the function of the fast-food business ... is quite simple: Women's Liberation." That is, it frees Mom from shopping, cooking and washing up, so don't complain. In the same vein, "suburban sprawl is a pejorative phrase that describes perhaps the most comfortable mass residential living conditions in history...
Here today, gone tomorrow is one of the themes that pervades California Split, and just as quickly as today's Fruit Loops may become tomorrow's Oval Oaties or Glazed Grainos, so Bill's job today as a magazine editor may be tomorrow's trip to the pawnshop, and so Charlie's extravagant spending today may be tomorrow's hustle for a meal. In this movie almost totally without plot or character development, the imminence of change, the ubiquity of contingency, predominate, and as with the wheel of fortune Charlie spins in a Reno casino...
...fancy of fortune and the possibility of disaster, I felt a fascination much different from that usually associated with watching freaks like the fat lady at the circus. Instead, I felt the same amused involvement as Bill must have when he sat down to munch on his Fruit Loops. At the same time Charlie's and Bill's lives, with their penchant for putting everything on the line, are alien to my own rather prosaic existence, I felt a certain similarity of motivation with them, as if all of us are guided by a set of principles intrinsic to Americans...
...does have a progression." It is the same progression as the unfolding highway. The movie's obtrusive sense of present, constructed from the fast win and fast loss, the tension of a big money poker game, the green felt of a Reno crap table, a bowl of Fruit Loops for breakfast, flashes by with the same dreamy transcience as Colorado mountains, Utah salt flats, Nevada deserts, and California farms outside a car window...