Word: fruitness
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...lower end of the price spectrum will be sandwiches like grilled marinated vegetables and fruit-wood smoked salmon...
Blair Gensamer, a former vice president of marketing and strategy at Nestle S.A., created Smilk (that's "smile" plus "milk"), a nonfat milk in seven fruit flavors targeted at school-age kids. An 8-oz. serving of Grinnin' Grape or VeryVery Strawberry offers the nutritional benefits of regular milk and no fat. The downside: 24 g of sugar, on par with a can of soda. Introduced this summer, Smilk is being sold by 300 Wal-Mart superstores as well as in schools in several districts in Michigan. Says Gensamer: "This could be a billion-dollar business." (No doubt naysayers scoffed...
Across the continent, at the University of California at Irvine, evolutionary biologist Michael Rose has created a community of fruit flies almost 1 million strong. The fleck-size insects spend their time doing what fruit flies do: they eat, they breed, they fly. But they do it for a lot longer. Fruit flies in Rose's colony may survive for up to 140 days. In the absence of predators, fruit flies in the wild get just 70. A person with this kind of longevity would easily exceed 150 years...
...California, Michael Rose, who created the aged fruit flies, has not yet found the genes responsible for his insects' longevity, but does believe genetic manipulation can be a key to prolonging life. Manipulating any senescence genes could be years--indeed, decades--away. But the alternative--subjecting human beings to the same selective mating processes applied to lab animals--is out of the moral question. "We're not going to be breeding humans the way we breed fruit flies," he says. "We have to find some less fascistic method of intervening in aging...
While none of these therapies would take human beings anywhere near the tripled and quadrupled life-spans achieved in fruit flies and nematodes, they could at least improve our life expectancies--the number of years even our shortened telomeres and caramel-gummed cells would allow us to achieve if illness didn't claim us first. For much of the time our species has been on the planet, that figure is thought to have been a mere 20 years--barely long enough for contemporary people living contemporary lives to move out of their parents' home. The fact that those lives...