Word: fruitopia
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Dates: during 1994-1994
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...Fruitopia...
...Citrus Consciousness" and "Strawberry Passion Awareness" hardly sound like Coca-Cola products. But when the Atlanta soft-drink maker introduced these and other flavors in its new line of Minute Maid Fruitopia drinks last summer, thirsty consumers could not get enough of the noncarbonated, fruit- based beverages. With catchy advertising and Coke's distribution muscle behind it, Fruitopia has wasted no time grabbing a sizable share of the Snapple-led fruit-drink market, like a parched softball player after a hot game...