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Does America need 1,600 different varieties of frozen desserts? The answer to that weighty question is a resounding yes. Responding to an apparently insatiable consumer appetite for exotic frozen concoctions, U.S. food companies are producing a dazzling array of new products, from fruit bars and candy-coated ice cream to soft-frozen yogurt and brownie bars. In the process, the size and diversity of the $1.6 billion frozen-novelty market have grown spectacularly. That category includes all frozen desserts sold in individual portions, which have nearly doubled their sales in the past five years. The industry's burgeoning roster...

Author: /time Magazine | Title: Hot Growth in a Cold Market | 6/29/1987 | See Source »

...freezer boom is being powered by the increasing presence of grownup appetites in a market traditionally associated with children: most frozen snacks are now bought by the free-spending, sweet-toothed 25-to-44 age group. Among the favorite treats of these young adults are the frozen fruit and juice bars, supermarket items made essentially of water and natural fruit chunks or juice. Sales of the bars jumped nearly 50% last year, to more than $300 million. Frozfruit, a small company based in Gardena, Calif., introduced the first frozen fruit bar nationally eight years ago. But the novelty...

Author: /time Magazine | Title: Hot Growth in a Cold Market | 6/29/1987 | See Source »

...spectacle of wasted crops spread jitters across the rest of the Farmbelt, especially in northern states that depend on migrants from the Southwest. In the Fruit Ridge region of Michigan, growers are scrambling to find cherry pickers, but the real worry is about the peach crop in July and apple harvest in August through October. Other worker shortages could reach from the tobacco fields of the Carolinas to the poultry farms of Texas...

Author: /time Magazine | Title: Rotten Shame: Who will pick the crops? | 6/22/1987 | See Source »

...tedious, low-paying farm work, since they can then apply for any job they want. Thus growers are already beginning to boost wages for pickers of apricots and cherries by as much as 30%, to $6 an hour in some areas. As a result, some varieties of fruit may cost the consumer 4% to 6% more this summer than last...

Author: /time Magazine | Title: Rotten Shame: Who will pick the crops? | 6/22/1987 | See Source »

While Commander Dante is the focus of anger from the right over his ideology and from the left over his disavowal of violence, no group has claimed responsibility for the attack. Aquino sent a basket of fruit to Dante's hospital room...

Author: /time Magazine | Title: The Philippines: Dante Escapes An Inferno | 6/22/1987 | See Source »

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