Word: frusen
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...America's growing appetite for so-called super-premium ice cream, brands made with natural ingredients and plenty of butterfat. Häagen-Dazs, the ice cream that has the pseudo-Scandinavian name but is made in America by Pillsbury, pioneered the superpremium field and spawned such imitators as Frusen Glädjé from Dart & Kraft and Alpen Zauber, which is produced by a small Brooklyn company. Americans last year gobbled an estimated 66 million gal. of superpremium ice cream, up about 12% from...
...illustrate further, remember that last week also saw the sale of another American household name and producer of consumer products, Kraft Inc., to Philip Morris Companies Inc. for an estimated $13.5 billion. Each year, Kraft sells $10 billion worth or products like Cheez Whiz, Miracle Whip and something called Frusen Gladje. Philip Morris makes items such as cigarettes, beer, coffee, lunchmeat and Jell...
...changed channels to catch a Miller spot, which proudly advertised: "Miller's Made The American Way." This really seemed weird. Why do some marketeers invent strange foreign-sounding names like Frusen Gladje when their products are such American staples as ice cream, while other enterprising capitalists like the Miller people focus on their product's domestic origin? And why do this for beer, when it is generally acknowledged that Bavaria is the beer capital of the known universe...
...please. Only a dream, say cynics. Tofutti, says David Mintz. Bless you, say many converts who believe Mintz's Tofutti may be the answer. Indeed, Americans are licking up 40,000 gal. a week of his chilly concoction. Production has nearly doubled in the past month. Move over Frusen Gladje and frozen yogurt; this is the summer of Tofutti...
...Hollywood's trendy Melrose Avenue, have become landmarks, packing in the pilgrims as thick as the product. In hundreds of supermarkets, brightly colored gelato containers nestle next to such top-of-the-line American brands as Breyers and their pseudo-Scandinavian cousins, Häagen-Dazs and Frusen...