Word: ftc
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Dates: during 1940-1949
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Most of them were men in their fifties -the 14 women averaged 20 years younger. When the last two chairs were filled, sandy-mustached FTC Commissioner Lowell Blake Mason rose and said "Good morning"; FTC Attorney John Wilson said a simple grace, and breakfast got under way in contemplative silence. For the benefit of the conversationally inclined, slips of paper were placed at intervals along the table, bearing the typewritten admonition...
Unitarian Mason got the idea in Chicago, where he was one of a group of lawyers who met regularly at luncheon. Mason feels, however, that breakfast is a much better time, because people are quieter in the early morning, hence more inclined to meditation than to small talk. All FTC workers, from head commissioner to janitor, are welcome; some make reservations two months in advance, rouse themselves an hour earlier than usual to attend...
Last week, after 54 years of such advertising, the Federal Trade Commission decided that it was "false and misleading." Reason: it made the public believe that "dandruff is an abnormal condition." The truth, according to FTC: "Dandruff is a physiologically normal condition . . . and cannot be removed permanently through the use of any cleansing agent...
...Question then before FTC: would a car polish named "Porcelainize" trick the public into believing the polish coated its cars with porcelain...
Businessmen who remember how Lawyer Mason won a case before FTC by quoting his own doggerel-were delighted at the sympathetic note from the other side of the fence. If the new commissioner has his way, FTC will be, in his own words, more like a policeman directing traffic than one operating speed traps...