Word: ftc
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Dates: during 1940-1949
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...case, complicated by three years of FTC's red tape, became simple in Mason's decision. The Manhattan Brewing Co. had been labeling its beer "Canadian Ace" since 1939, spent $750,000 advertising it. In 1943 FTC decided that "Canadian Ace" tended to mislead the public into believing the beer came from Canada. The company suggested adding a big "Made in U.S.A." to the label, but FTC stuck to its ruling that "Canadian Ace" could not be used. Commissioner Mason took a good layman's look at the offending label, reported: "It is hard to tell exactly...
...label was fraudulent. ... If I were a thirsty tramp and saw the label I would have the 'tendency' to beg, borrow, or steal a bottle. . . . But so far I have not had the feeling that I was 'being put upon.' " In so writing, in an FTC decision, freshman Commissioner Lowell B. Mason last week also wrote some FTC history...
When Mason, a Republican who likes bow ties, boating and plain talk, was appointed a commissioner by his old friend Harry Truman, the President hoped that Mason would turn FTC into a plain-speaking tribunal. Businessmen could then get quick, common sense answers on important labeling matters. By substituting chatty, humorous prose for the usual gobbledygook, Mason proved that he was the man the President thought...
Speakers listed in the Forum's prospectus are Lee Pressman, Senator Burton Hickenlooper, Roland Young, Thomas Finletter, Senator Edwin Johnson, FTC Chairman Judge Elwin Davis, Thurman Arnold, and others including Harvard Professors Sumner Slichter, Alvin Hansen, Roscoe Pound, Arthur N. Holcombe, Edward S. Mason, and C. Crane Brinton...
...four accused firms have denied FTC's charges...