Word: ftc
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Dates: during 1940-1949
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...American Tobacco Co. (Lucky Strike) claims interminably that "among the men who know tobacco best it's Luckies two to one," also insists that it pays "more than the average market price" for Lucky tobacco. Says FTC : 1 ) tobacco growers, warehousemen and auctioneers will praise any brand to win company good will; 2) each major cigaret producer pays more than the "average market price" for his cigaret tobacco, because that price is actually the average paid for all tobacco including chewing tobacco and snuff...
...Lorillard Co. (Old Golds) has trip-hammered the claim that its cigarets contain less nicotine than others, ever since the Digest's tests a year ago showed this to be technically true. But the Digest now reports the FTC complaint that Old Gold's ballyhoo "carefully omits" mention of the fact that "the actual difference between the average amount of nicotine in an Old Gold and in two other brands was one-177,000th of an ounce. By switching to Old Golds, the addict who smokes 20 cigarets a day will subject his system to only one-24th...
...Philip Morris Co.'s ads stress that its cigarets cause less "throat irritation" than any other brand. According to FTC, the "scientific tests" on which this claim is based were inaccurate, and when smokers change to Philip Morris nose and throat irritation due to smoking is not cleared...
...FTC has filed no complaints against Liggett & Myers Co. (Chesterfields), which by & large confines its advertising to claims that "they satisfy...
...Frazer and Willys have gone on advertising, unabashed by the FTC order, which they answered last week. They denied that they had violated any FTC provisions in advertising, stated that the Willys ads had been submitted to the Army before publication and insisted that Willys "in cooperation . . . with the Quartermaster Corps originated the design for the jeep and did not copy it from . . . any other manufacturer." Hearings by FTC will be held later. But Joe Frazer and Willys regard the matter as academic-the Willys-designed jeep is the only one being produced in the U.S. today...