Word: ftc
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Dates: during 1940-1949
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General Yount's Flying Training Command now had scores upon scores of war-emergency fields, hacked quickly out of the U.S. earth from Florida to California. It had men by scores upon scores of thousands, learning how to fly, navigate, shoot, bomb. And FTC was still growing-for if air power can win the war, then General Yount's schools are the cradle of victory...
...Tombstone makers were ordered to cease and desist from advertising their stones as "everlasting." Said FTC: "Exaggerated...
...FTC bill of particulars said that all products thus guaranteed did not live up to the claims made for them, that the seals tend to "mislead and deceive" buyers. Further FTC complaints: that readers get the erroneous impression that all products advertised in Good Housekeeping are covered by such seals of approval; and that advertisers use the statement "guaranteed by Good Housekeeping as advertised therein" with the phrase "as advertised therein" so blurred or microscopic as to be almost unreadable...
Henceforth, ordered the FTC, Good Housekeeping must make no seal guarantees unless they are 14-karat, money-back or replacement guarantees; and it must work harder at its tests...
Stringent though the FTC ruling is, it is moderate as compared with the acrimonious bickering that preceded it. Each side called over 100 witnesses. Good -Housekeeping's Attorney Isaac W. Digges called the FTC charges "vague, uncertain, undefinite, confused, confusing, argumentative, ambiguous, self-contradictory, conclusory and unintelligible." Hearst Magazines General Manager Richard Berlin charged that the attack on Good Housekeeping's 35-year-old seal business was inspired by subversive groups bent on destroying advertising altogether...