Word: ftc
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Dates: during 1940-1949
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...Price. Not so, said FTC as it heard the chorus of businessmen calling on Congress to do something. The ban on basing points, said Corwin D. Edwards, director of FTC's Bureau of Industrial Economics, was simply a ban on using basing points to fix an industry-wide price. Said Edwards: "Nothing in these orders prevents individual sellers, who act without collusion, from absorbing freight . . . In the future, as in the past, there will be a wide variety of geographic pricing methods in use by different companies and different industries. No particular method of pricing will be prescribed...
...unlawful price discrimination against small customers by their rebate system to big buyers. P. & G. admitted that it gave rebates to protect wholesale stocks, whenever it lowered prices. But, said P. & G., it was a practice that had been respected for "many, many years," and once approved by FTC...
Finally, last month, the American Society for Testing Materials (6,300 members representing producers, sellers, users) recommended a new name - estron - for the acetate fabric. FTC said nothing doing. Fed up, Tennessee Eastman Corp., No. 2 in the industry, last week announced that it would use the word estron anyway-and FTC could go to court about...
Free or Strings? The second skirmish was over the word free, which FTC six months ago ruled out of ads if there were any strings at all to the offer. Last fortnight, FTC accused the Book-of-the-Month Club, the Literary Guild of America and four other book publishers of "false, misleading and deceptive" advertising because they offered "free" books to anyone who subscribed. Also wrong, charged FTC, were such terms as "bonus books'" and ''book dividends...
...National Better Business Bureau, Inc. and the Association of National Advertisers had already objected to the FTC ruling, on the grounds that most "free" offers clearly stated the conditions in un-deceptive terms. The book men, given 20 days to answer the charges in court, lost no time in speaking their minds out of court. Said one book club official: "Perfect nonsense." In the Literary Guild's full-page ads this week, the most prominent word in the copy, in black, inch-high capitals, was FREE...