Word: ftc
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...main jobs of the Federal Trade Commission are to clamp down on misleading advertising and, dig up cases of monopoly. Because it is much easier to spot a fake ad than to dig up evidence for a full-fledged antitrust suit, FTC has felt moved to skimp on its more important trustbusting job; it has recently used its august powers on such piddling tasks as telling 1) Northwestern Extract Co. to stop claiming that "Grape Sparkle" contains real grape juice, 2) a small greeting-card company to stop describing its cards as "plateless engraved," and 3) International Laboratories...
Such picayune tasks did not satisfy Fair Dealing ex-Senator James M. Mead and ex-Newsman John Carson, who joined the commission last fall. They wanted less soft drinks and oil in their hair, and more investigation into possible price-fixing that had eliminated competition. Last week FTC gave in to their badgering and reshuffled its bureaus. Beginning June 1, it will have a new Bureau of Restraint of Trade to concentrate on digging into "conditions which encourage monopolistic development." By catching potential monopolists early, FTC hopes to save the Department of Justice much time and work. To speed...
...FTC said that it was also studying the ads of American Tobacco Co. (Lucky Strike), its subsidiary American Cigarette, & Cigar Co. (Pall Mall), and Philip Morris & Co., and might bring cease & desist orders against them. FTC investigators have found, for example, that despite claims of being "easier on the throat," king-size cigarettes (such as Pall Mall) actually contain "more tobacco and therefore more harmful substances" than are found in an ordinary cigarette...
...makers of Camels and Old Golds promptly replied to FTC. The ads, said the tobaccomen, had been discontinued six years ago when FTC first objected to them. In its current campaign, Old Golds was plainly trying to live down the days when it had boasted "Not a cough in a carload." Now its ads loftily proclaimed: "A treat instead of a treatment." Camel had also switched somewhat. It now stated that its "30-day mildness test" of smokers, supervised by "noted throat specialists," produced no evidence of throat irritation due to smoking Camels...
...FTC conceded that there had been some ad changes. It said it had issued the cease & desist orders anyway, "to prevent the continuation or resumption" of such...