Word: ftc
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Dates: during 1950-1959
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PHONY TV ADVERTISING will come under closer watch by the FTC and the Justice Department. They have agreed to tighten prosecution against deceptive commercials in the food, drug and cosmetic fields. Convicted advertisers would face criminal penalties of up to $5,000 and six months in jail for a first offense. Second offenders would face a year in jail and a $10,000 fine...
Table Talk. The Federal Trade Commission also got moving last week, filed complaints against nine record companies -including mighty RCA-charging payola and other "unfair and deceptive acts." Same day, five FTC commissioners sat down at a long, dark mahogany table, solemnly exchanged views on phony advertising with the broadcasting varsity: CBS's Dr. Frank Stanton, NBC's Robert Kintner, ABC's Oliver Treyz, Mutual's Robert F. Hurleigh. Smooth talk flew back and forth as everyone tried to outdo everyone else in deploring the subject at hand. Only a few admen were guilty of malpractice...
...have responsibility for what is on the air," said CBS's Dr. Stanton. "May I interrupt here, Frank?" said Bob Kintner. "At NBC we accept responsibility for what is on the air, too." Not to be outdone, FTC Chairman Earl Kintner (no kin to NBC's Bob) announced: "This commission is determined to take the responsibility to keep the spigots open. We hope there's a trickle down to the stations that make up the industry." As for Mutual, it had already eliminated one offensive word from all ad copy broadcasts on the network. The word: diarrhea...
...Federal Trade Commission was harder to sway. Last May it ordered Drug Research to stop claiming that Regimen could cause the loss of a predetermined number of pounds. After the FTC order, CBS carried Regimen spots for 13 weeks last spring and summer, then shed them. NBC continued them, mostly on Dave Garroway's Today show. But last week, 17 months after the FTC had complained that "those taking [Regimen] cannot lose weight without dieting," New York County District Attorney Frank Hogan seized a truckload of Regimen TV film commercials, books and financial records to determine...
CARTER'S LITTLE PILLS lost "liver" when the U.S. Supreme Court refused to review a lower court decision ordering Carter Products, Inc. to delete the word from name. FTC victory in longest case in its history (16 years, five months, eleven days) established that the pills have no therapeutic effect on the liver, are no more than a laxative. Carter has petitioned for a rehearing...