Word: ftc
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Dates: during 1970-1979
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...stop advertising its product as a surefire pick-me-up for people with "tired blood." The penalty is the biggest by far ever imposed for such a violation. The Williams Co. had first been ordered to expunge such claims in 1967, but as late as 1969, shortly before the FTC took the matter to court, oldtime Announcer Ted Mack was on the tube urging: "Take Geritol. It builds iron power in your blood fast...
...FTC has long argued that some Geritol claims were deceptive because the vast majority of people who suffer from vague listless feelings would not be helped by the product. FTC investigations of Geritol began in 1959, but have been stalled in the regulatory mill and the courts ever since. The marathon case ranks second only to the FTC's 16-year effort to get Carter Products, Inc. to stop misleading advertising that claimed its Carter's Little Liver Pills could overcome lethargy and even the blues...
Kirkpatrick insists that he was not shoved out. But it is no secret in Washington that the President has been bothered by the proconsumer vigor that Kirkpatrick injected into the once lethargic FTC. Under him the agency began requiring advertisers to submit periodic documentation of their claims. The FTC ordered a few advertisers-including Sugar Information, Inc. and the makers of Profile bread-to run corrective ads to straighten out earlier misleading claims. The FTC also advocated that broadcasters allow "counteradvertising" by groups that oppose a product or a message that regular advertisers are trying to push. Under the proposal...
Kirkpatrick will probably be succeeded by Lewis Engman, an aide to White House Domestic Policy Chief John Ehrlichman. There is speculation in Washington that Engman, who helped prepare the Administration's since-rejected proposal for a value-added tax, may not continue the FTC's strong proconsumer orientation. But the job sometimes makes the man. After drawing some initial criticism, a number of Nixon appointees have turned out to be eager and effective regulators. Among them: Securities and Exchange Commission Chairman William J. Casey (who is moving to the State Department), Environmental Protection Administrator William Ruckelshaus-and Kirkpatrick...
...promising to fight "every aspect" of the FTC's case, Xerox Chairman C. Peter McColough saved his heaviest fire for the patent-giveaway idea. Said he: "What is being challenged here is the very basis of the patent system-the concept that an inventor should be awarded exclusive rights to his invention for a period of time." The Government has, in fact, challenged that idea a few times before. In the interest of promoting competition, General Electric was forced to pass out patented electrical know-how to competitors in the early '50s. But rarely if ever...