Word: ftc
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Dates: during 1970-1979
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...SUPERLAWYERS law firms include President Nixon's former employer. Mudge, Rose, Guthrie and Alexander. Golden's history of Mudge Rose throws light on recent developments between four players in the Superlawyers' world Nixon, Mudge Rose, Pepsico, Inc., and the FTC. After his 1962 defeat in California, Nixon joined Mudge Rose and represented Pepsico on the East Coast and internationally. Goulden discloses that at that time Pepsico offered Nixon a substantial annual retainer (thought to be close to $120,000 a year) to soften up foreign leaders who often make it tough on multinational corporations. When Nixon moved to the White...
...Raytheon ads stated that the company's Amana air conditioner "takes only minutes to go from carton to cooling." The only evidence it gave the FTC was a copy of the installation manual and an admission that the length of time it would take to put in the air conditioner could "vary from person to person...
...documentation has been skimpy. Sears, Roebuck and Carrier Corp., for example, satisfied the FTC that they could fully prove what their ads said about their air conditioners. Still, Consumer Protection Bureau Chief Robert Pitofsky and his staff concluded, after preliminary analysis of 282 claims from 32 companies, that 30% were inadequately documented, another 30% were supported by data too technical for consumers to understand, and 13 assertions were backed by no evidence at all. The obvious question is why, then, the FTC has not moved against those advertisers who could not convince it that their claims were true. The agency...
...FTC officials say they never intended to assess all the data received, but only wanted to have them made available. In any case, officials say that the agency simply does not have the staff to evaluate claims in the torrent of alleged "substantiation" pouring in on it. It has, however, stimulated some consumer groups to act on their...
...School Institute has hired an electronics expert to study the data submitted by TV-set makers and hopes to have ready by year's end a report on which claims are well supported. The Consumer Interest Foundation, a unit just formed by Consumers Union, plans to study the FTC data with a view toward setting up more effective standards for documenting ad claims. Senator Moss is readying for the next session of Congress a bill that would force advertisers to send to any consumer who asks for it the same documentation substantiating ad claims that they have submitted...