Word: ftc
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Dates: during 1970-1979
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...well aware, the list of headaches that call for Excedrin is all but infinite. Last week the manufacturers of Excedrin and other popular painkillers discovered that their own products may prove inadequate to cope with the pain that the Federal Trade Commission is about to cause them. The FTC announced that it will issue complaints against three major analgesic producers for "misleading and unfair" advertising. It is also prescribing a remedy that would hurt not only the companies' images but their pocketbooks as well...
...store was sold for $12.6 million in stock to Edward Carter's Broadway-Hale group of Los Angeles. The deal swallowed one of the nation's few remaining well-known independent merchants, though the prestigious Bergdorf store will keep a separate identity and its own label. The FTC evidently decided that any attempt to block the sale, on the grounds that it reduced competition, might cause a further decline along New York's still chic but troubled Fifth Avenue...
...signed on with Los Angeles' three-store Broadway chain in 1946, Harvard-trained Carter has built it into a group of 60 stores with annual sales of $755 million. Bucking the discount trend in the '60s, he concentrated on quality merchandise; three years ago, he persuaded the FTC to approve Broadway-Hale's purchase of Dallas-based Neiman-Marcus, which is now expanding into Washington, D.C., Atlanta and Florida. Now that Carter has reached Fifth Avenue, he plans to open at least three more Bergdorf-Goodman stores in the New York area during the next decade...
...another startling thrust last month, the FTC proposed that broadcasters be required to give critics of commercials equal time to make counterclaims similar to antismoking ads. Conceivably this could lead to ecologists taking to the air to punch holes in auto and gasoline ads, chemists knocking down mouthwash promotions-and a flock of advertisers fleeing the home screen. The FTC has also called for companies using promotions that it deems deceptive to run "corrective" ads admitting the error. One such commercial is being broadcast for Profile Bread, which was touted by the Ted Bates Agency as a diet loaf, though...
Looming behind these moves is the possibility of even broader Government restrictions on ads as a result of the FTC's recent wide-ranging hearings on the effects of advertising. The findings are likely to lead to tighter restraints on promotional puffery-vague claims that a product is healthier or "better." There also may well be stiffer controls on ads aimed at children and on promotions that baselessly imply that use of a product will bring success, happiness or riches...