Word: ftc
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Dates: during 1970-1979
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When Weinberger was recently promoted to deputy director of the Office of Management and Budget, he was replaced by Miles Kirkpatrick, a 52-year-old Philadelphia lawyer. Kirkpatrick in 1969 headed an American Bar Association study group that severely criticized the FTC. Since he took over a month ago, the FTC has been proposing or issuing orders that, if they survive the inevitable challenges in court, will radically change many marketing practices...
...bill, the company cannot seek payment or interest charges until it investigates the item and fully explains it to the customer. Nor can one firm tell another firm that a customer is a bad credit risk without first informing him. In still another move last week, the FTC aimed to bring more clarity into automobile advertising. Among other things, the commission proposed that sellers be forbidden to mention the "manufacturer's suggested list price" in many ads, and instead indicate the lower amounts at which cars are usually sold...
...weeks ago, the commission took its toughest and most controversial steps yet to curb false advertising. Until now, the FTC's cease-and-desist orders permitted false or deceptive promotions to continue until all arguments had been heard by commission staffers, a process that usually took years. In the end, the advertiser signed a consent agreement promising not to err again. Last year a group of George Washington University law students argued that the FTC should take a much harsher stand and force offending advertisers to confess in their ads that they had lied. In two proposed orders...
...commission directed Coca-Cola to stop advertising its Hi-C drink as particularly rich in vitamin C and "uniquely suitable" for children, because, said the FTC, it is neither a "sensible" nor economical source of nutrition. Also, the FTC ordered Standard Oil of California to quit promoting its Chevron F-310 as a nonpolluting gasoline, because, the commission contended, it contained only ordinary detergent used by many refiners. Unlike past FTC orders, these two require that any ad making such claims for either product during the next year must prominently include the FTC allegations. Officials at Coca-Cola and California...
...recent months, the FTC has moved to combat other forms of deception. Some examples...