Word: ftc
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Dates: during 1970-1979
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...FTC means to hold endorsers liable for false pitches...
...true. In its next $10 million worth of Listerine ads-about a year's budget-Warner-Lambert must insert this statement: "Listerine will not help prevent colds or sore throats or lessen their severity." In the course of its review, which began in 1972, the FTC found that Listerine was no more effective in combatting colds than warm water. Doubtless Warner-Lambert will bury the admission as inconspicuously as possible in ads declaring that Listerine does cure bad breath-another old claim...
Nonetheless, last week's Supreme Court refusal to review the order is a significant boost for the FTC. The agency in the past seven years has forced other companies to run "corrective" ads asserting in effect that their previous ads made false claims. Companies bowing to such orders include ITT, Continental Baking for Profile bread (whose claimed fewer calories per slice, the FTC charged, was attained simply by making its slices thinner), Ocean Spray for cranberry juice and Amstar for Domino sugar. All signed consent decrees; Warner-Lambert was the first to ask the courts to rule that...
...California Democratic primary, this sort of language compels one who regards oneself as a liberal to think about trying to find a new man. To be sure, Carter's appointments have been sound from the liberal perspective. The names of Joseph Califano at HEW, Michael Pertschuk at FTC, and Andrew Young at the U.N. immediately come to mind. But it is policy, not appointments, which shapes the course of nations. The Democratic Party has not traditionally accepted a defeatist philosophy of government, a philosophy that Carter seems to be adopting. The year 1980, therefore, may turn...
...record of his "correspondence" with the FBI on the subject. Commercial firms can-and do-try to use Government files as a marketing aid. Example: one company attempted unsuccessfully to get the names and addresses of all people who had bought tax stamps for home wine making. The FTC, the Food and Drug Administration and the Defense Department are constantly turning back efforts by firms to acquire trade secrets of competitors. Says Barbara Keehn, the FTC Freedom of Information chief: "It's a form of industrial espionage, except that they do it under the law. We get very...