Word: ftc
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...civil suit or custody battle and used against you," warns Jason Catlett, president of Junkbusters, a privacy advocacy group. That's why the Federal Trade Commission convened a workshop last week to explore the privacy implications of Web profiling. "Not only are privacy policies difficult to locate online," says ftc chairman Robert Pitofsky, "in almost all cases users don't even know this is happening...
TRICK OR TREAT Last week the Federal Trade Commission cracked down on Web businesses that entice kids with games and entertainment in exchange for personal information they then sell to marketers. As part of the Children's Online Privacy Protection Act, the FTC now requires companies to e-mail parents for permission before receiving names, addresses, phone numbers or other information from children under 13. The commission also stipulates that the material cannot be shared with other firms...
...kids are not for sale ? at least not until they turn 13. That, according to the Federal Trade Commission, is the new rule of Internet advertising. On Wednesday, the FTC passed down some serious restrictions to online marketers? maneuvers: Beginning in April, any information solicited online from a child under 13 ? say, from a toy company?s site ? must be accompanied by parental consent. The form of consent will vary depending on what the marketers intend to do with the information; if it?s for that toy company?s sole consumption, a e-mail and a follow-up phone call...
Demographic information garnered from tech-savvy, product-fickle kids is marketing gold, and the FTC knows it. Today, if a kid fills out a form to play an interactive game or join a chat room, his or her Internet habits can be captured, analyzed and sold ? and parents could find their offspring bombarded with all sorts of marketing malarkey. The new restrictions, which delineate the Children?s Online Privacy Protection Act passed last year in Congress, may make parents feel a bit more in control of their children?s time online. In fact, the restrictions are bound to make just...
...children, more deeply into Web pages full of explicit sex. That lurid webscam, allegedly cooked up by a Portuguese hacker and an Australian company, was halted last week by a federal court after the Federal Trade Commission uncovered the brazen scheme. It worked like this: first, according to the FTC, the perpetrators replicated hundreds of legitimate websites, ranging from the Japanese Friendship Garden to the Harvard Law Review. By changing a single line of hidden software code, the culprits then ensured that any visitor calling up these pages would automatically be shunted to their porn site. Once there, the visitors...