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...FTC drops its effort to crunch the Big Three cereal makers

Author: /time Magazine | Title: Snap, Crackle, Flop! | 1/25/1982 | See Source »

...cereal case was also a landmark setback for the Government's novel antitrust theory that a group of companies can "share" a monopoly. The FTC's staff had charged that the three firms had a "tacit understanding" that kept cereal prices high and stopped competitors from entering the business. If the cereal makers had lost their case, the shared monopoly doctrine might have been used against autos, aluminum and other industries dominated by a few firms...

Author: /time Magazine | Title: Snap, Crackle, Flop! | 1/25/1982 | See Source »

While not claiming that there was any active collusion, the FTC attorneys contended that Kellogg, as the industry price leader, determined cereal prices, and General Mills and General Foods simply followed along. Moreover, the Big Three allegedly thwarted the emergence of new competitors by controlling the amount of shelf space in groceries allotted to various cereals. The FTC staff also charged that the companies promoted a bewildering profusion of trade names like Trix, Kix, Froot Loops and Fruity Pebbles and thus made it prohibitively expensive for smaller firms to introduce their own brands. According to an FTC study, these anticompetitive...

Author: /time Magazine | Title: Snap, Crackle, Flop! | 1/25/1982 | See Source »

...biggest setback of all came at the hands of the Federal Trade Commission, which has become generally more promerger since the beginning of the Reagan Administration. The FTC sued Mobil for violation of antitrust laws in order to block the takeover bid. The FTC has left a loophole, though, that would allow Mobil to go ahead if it gives up some of Marathon's gas stations and its distribution network. But the agency still refused to consider Mobil's offer to sell off part of Marathon's holding to Amerada Hess Corp., another oil company...

Author: /time Magazine | Title: Clash of the Titans | 12/21/1981 | See Source »

...most recent FTC report on the SAT, compiled by Joan Gerrity of the agency's Boston office and released last April, concurs with the Slack-Porter conclusion that "ETS and the College Board have not fully disclosed the potential benefits of coaching," Gerrity says. The report also raises questions about "how useful schools should find a test that appears not to be very standardized" and "how much high school education has become oriented toward a test that may not be valid for a lot of students," she adds. Yet admissions officers do not question ETS's practices, describing the company...

Author: By Paul M. Barrett, | Title: Butting Heads With the Test Makers | 11/2/1981 | See Source »

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