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...that many of these schools were guilty of misleading advertising, deceptive salesmanship and substandard instruction. For example, an airline personnel training school in Kansas City, Mo., that received federal money enrolled 15,000 students, graduated 2,000, and found jobs for only 102. Even after this disclosure by the FTC, HEW approved $200,000 more in student loans for the school?which has since been dropped from the approved list...

Author: /time Magazine | Title: The Beneficent Monster | 6/12/1978 | See Source »

...FTC means to hold endorsers liable for false pitches...

Author: /time Magazine | Title: Show Business: Let the Stellar Seller Beware | 5/22/1978 | See Source »

...FTC's first target was, of all people, that exemplar of wholesomeness Pat Boone. With Daughter Debbie he appeared on TV to claim that all four of his daughters had found a preparation named Acne-Statin a "real help" in keeping their skins clear. The FTC has filed a complaint against the manufacturer, Karr Preventative Medical Products, Inc., of Beverly Hills, contending that the product does not really keep skin free of blemishes. Last week it got Boone to sign a consent order in which he promised not only to stop appearing in the ads but to pay about...

Author: /time Magazine | Title: Show Business: Let the Stellar Seller Beware | 5/22/1978 | See Source »

Though it admitted that the order does not constitute a legally binding precedent, the FTC clearly is out to establish a general rule. Commenting on the order against Boone, the director of the FTC'S Bureau of Consumer Protection warned of "some basic obligations which other celebrities would be well advised to follow in the future" if they want to avoid the same kind of trouble. A celebrity, said the FTC, must verify the claims made in any commercial before it appears, hiring reliable independent analysts to study them if the star has no expertise in the subject. Following...

Author: /time Magazine | Title: Show Business: Let the Stellar Seller Beware | 5/22/1978 | See Source »

Nonetheless, last week's Supreme Court refusal to review the order is a significant boost for the FTC. The agency in the past seven years has forced other companies to run "corrective" ads asserting in effect that their previous ads made false claims. Companies bowing to such orders include ITT, Continental Baking for Profile bread (whose claimed fewer calories per slice, the FTC charged, was attained simply by making its slices thinner), Ocean Spray for cranberry juice and Amstar for Domino sugar. All signed consent decrees; Warner-Lambert was the first to ask the courts to rule that...

Author: /time Magazine | Title: Business: Taking It Back | 4/17/1978 | See Source »

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