Word: ftc
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...factory for servicing. The act requires that any manufacturer offering a "full" warranty must agree to correct or replace a defective product free within a "reasonable" time whether or not the owner is the original buyer. Anything less than such unconditional assurance must be labeled a "limited" warranty. The FTC was authorized to fill in many details of the vaguely worded law with specific regulations...
Though the A.M.A. has until Feb. 9 to answer the FTC's charge, it wasted neither time nor words in announcing that it would fight. "We think there is enough hucksterism in this country without hucksterizing medicine," the association said, speaking for 180,000 doctors. The A.M.A. maintains that ads would not necessarily lower fees and certainly would not tell the patient about the quality of medical care. The case will next be heard before an FTC administrative law judge, whose decision can be appealed to the full commission and, after that, to the federal courts...
...background and present status of the FTC's other two major moves...
...Roughly 100 million Americans wear contact lenses or prescription eyeglasses, for which they paid $1.8 billion in 1974 alone. One reason that prices are high, the FTC charged last week, is that states and professional societies impose bans on advertising by eye doctors (ophthalmologists) and trained, nonmedical eye experts (optometrists). As evidence, the FTC pointed out that 24 states also ban ads by eyeglass makers (opticians) and prices of corrective lenses there are higher than in states that permit opticians to advertise. The FTC is therefore proposing a national trade rule to end all prohibitions on advertising eyeglasses. Next step...
...Ever since 1921, Warner-Lambert has advertised that Listerine would help to prevent colds and sore throats or at least ease their symptoms. Those claims are misleading, the FTC decided, citing scientific testimony that Listerine has "no efficacy" in either preventing or helping to cure sore throats and colds (some experts said that warm water would do as well). So the FTC ordered Warner-Lambert not only to stop making the claims but to include a statement in the next $10.2 million worth of Listerine ads-about one year's budget-that "contrary to prior advertising, Listerine will...