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...FTC report charges that the oil companies should have been able to predict increased demand and take steps to meet it. Instead, they "have attempted to increase profits by restricting output." Noting the number of major refinery expansions that have just been announced, the report brushes aside industry assertions that environmentalist complaints stalled refinery building. Said the FTC staff: "Now that governmental intervention has become a strong threat, these companies have suddenly overcome their environmental problems...

Author: /time Magazine | Title: GASOLINE: Back Come The Trustbusters | 7/23/1973 | See Source »

...stop advertising its product as a surefire pick-me-up for people with "tired blood." The penalty is the biggest by far ever imposed for such a violation. The Williams Co. had first been ordered to expunge such claims in 1967, but as late as 1969, shortly before the FTC took the matter to court, oldtime Announcer Ted Mack was on the tube urging: "Take Geritol. It builds iron power in your blood fast...

Author: /time Magazine | Title: ADVERTISING: Geritol's Bitter Pill | 2/5/1973 | See Source »

...FTC has long argued that some Geritol claims were deceptive because the vast majority of people who suffer from vague listless feelings would not be helped by the product. FTC investigations of Geritol began in 1959, but have been stalled in the regulatory mill and the courts ever since. The marathon case ranks second only to the FTC's 16-year effort to get Carter Products, Inc. to stop misleading advertising that claimed its Carter's Little Liver Pills could overcome lethargy and even the blues...

Author: /time Magazine | Title: ADVERTISING: Geritol's Bitter Pill | 2/5/1973 | See Source »

After the case reached the court level, Geritol's manufacturer, a subsidiary of Nabisco, eventually changed its advertising to a pitch aimed primarily at middle-aged women. Though the FTC has received some complaints about the more recent ads as well, it so far has not acted against them. Whether or not the newer messages have offended the Government, however, they have drawn spirited criticism from women. In one commercial a husband, after reciting his attractive spouse's achievements, intones: "My wife. I think I'll keep her." The Williams Co. might be well advised to note...

Author: /time Magazine | Title: ADVERTISING: Geritol's Bitter Pill | 2/5/1973 | See Source »

...health hazards of the small, tobacco-wrapped smokes that usually come in packs of 20. Because they can be easily inhaled in the same manner as cigarettes and have roughly the same amounts of nicotine and tars, they can be just as dangerous, the Government agencies contend. Therefore the FTC recommended last week that little cigars be treated like cigarettes under the law. If Congress agrees, television and radio advertising for the little cigars would be banned, and manufacturers would have to print a health-hazard warning on each package...

Author: /time Magazine | Title: Medicine: Capsules, Feb. 5, 1973 | 2/5/1973 | See Source »

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