Word: ftc
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...General Motors touted its Chevrolet Chevelle as having ten advantages that keep the car from "becoming old before its time." As proof, G.M. told the FTC that the Chevelle comes in a "full line of models" and has such features as body by Fisher, two front head restraints (which are required by law) and back-up lights. The FTC study notes: "No explanation was given on how these features constituted advantages" over other cars...
...Schick asserted that its Lite Touch shaver for women would not cut or nick. Its proof was an interoffice memo describing results of informal tests conducted by a panel of female employees. The tests were made after the FTC asked Schick to back up its plug...
...Raytheon ads stated that the company's Amana air conditioner "takes only minutes to go from carton to cooling." The only evidence it gave the FTC was a copy of the installation manual and an admission that the length of time it would take to put in the air conditioner could "vary from person to person...
...documentation has been skimpy. Sears, Roebuck and Carrier Corp., for example, satisfied the FTC that they could fully prove what their ads said about their air conditioners. Still, Consumer Protection Bureau Chief Robert Pitofsky and his staff concluded, after preliminary analysis of 282 claims from 32 companies, that 30% were inadequately documented, another 30% were supported by data too technical for consumers to understand, and 13 assertions were backed by no evidence at all. The obvious question is why, then, the FTC has not moved against those advertisers who could not convince it that their claims were true. The agency...
...FTC officials say they never intended to assess all the data received, but only wanted to have them made available. In any case, officials say that the agency simply does not have the staff to evaluate claims in the torrent of alleged "substantiation" pouring in on it. It has, however, stimulated some consumer groups to act on their...