Word: ftc
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...FTC has so far received written evidence from makers of autos, electric shavers, TV sets, air conditioners, dentifrices, hearing aids, detergents, tires and cough remedies. Most of it has been placed in the FTC's eleven region al offices, where consumer groups can examine it. Much of the "documentation," however, is either so vague or couched in such technical gobbledygook that it is all but useless in helping consumers to reach informed buying decisions- the FTC...
...some consumer advocates, that in itself is enough to stir new suspicion of advertising. Democratic Senator Frank Moss of Utah charges "wide spread and flagrant" failure of advertisers to substantiate their claims. His contention is based on a special study made for him by the FTC's Bureau of Consumer Protection. A sampler of the results...
...Federal Trade Commission claims that some cut-rate items promoted by A. & P. stores are not available at the advertised price when customers try to buy them. A. & P must now either agree to a consent order to correct its practices or risk a formal complaint from the FTC. Meanwhile, complaints are clanking in from other chains, which are striving to meet A. & P.'s posted prices. Bohack President Joseph Binder fumes: "A. & P. is helping to place the supermarket business into a tailspin. That company is selling items at prices at which it could not possibly make...
Though name naming could lead to wild and confusing name calling, it might weaken the campaign for "counter-advertising," which is a nightmare for agency chiefs. Counter-advertising, pushed by consumerists and backed by the FTC, would allow special-interest groups to broadcast commercials pointing out what they believe are the dangers or flaws of a particular product or industry. For example, Ralph Nader's forces might lambaste an auto company for alleged safety faults. But if advertisers are willing to call attention to the shortcomings of specifically named competitors' products-and risk retaliation-the drive for counter...
...wide publicity. One fact not mentioned in the stories was that Brozen is a paid consultant to Harshe-Rotman & Druck, a public relations firm, which arranged for him to speak in various luncheon clubs. The firm is employed by ITT Continental Baking Co., which has been warned by the FTC to tone down its advertising claims of unique nutritional value in Wonder Bread...