Word: ftc
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...store was sold for $12.6 million in stock to Edward Carter's Broadway-Hale group of Los Angeles. The deal swallowed one of the nation's few remaining well-known independent merchants, though the prestigious Bergdorf store will keep a separate identity and its own label. The FTC evidently decided that any attempt to block the sale, on the grounds that it reduced competition, might cause a further decline along New York's still chic but troubled Fifth Avenue...
...biggest worry is a relentless blitz of Government agencies, led by the Federal Trade Commission, to purge extravagant claims or outright deception in advertising and put more straight information into ads. Under its aggressive chairman, Lawyer Miles Kirkpatrick, the FTC last week hurled its latest bombshell. In an unprecedented action, it proposed that the nation's four largest cereal makers be broken up into smaller companies, partly on grounds that their lavish ad campaigns enabled them to keep out competitors and inflate prices. Kellogg, General Mills, General Foods and Quaker Oats were also accused by the agency of falsely...
...another startling thrust last month, the FTC proposed that broadcasters be required to give critics of commercials equal time to make counterclaims similar to antismoking ads. Conceivably this could lead to ecologists taking to the air to punch holes in auto and gasoline ads, chemists knocking down mouthwash promotions-and a flock of advertisers fleeing the home screen. The FTC has also called for companies using promotions that it deems deceptive to run "corrective" ads admitting the error. One such commercial is being broadcast for Profile Bread, which was touted by the Ted Bates Agency as a diet loaf, though...
Looming behind these moves is the possibility of even broader Government restrictions on ads as a result of the FTC's recent wide-ranging hearings on the effects of advertising. The findings are likely to lead to tighter restraints on promotional puffery-vague claims that a product is healthier or "better." There also may well be stiffer controls on ads aimed at children and on promotions that baselessly imply that use of a product will bring success, happiness or riches...
...FTC attorneys are concerned about deceptive labeling and advertising of the water inside the bottle. To well-traveled Americans, bottled water evokes exotic, health-giving European spas. In the U.S., however, only 1% of bottled water is imported-and, of course, now subject to the 10% surtax. Only half of the bottled water sold in the U.S. comes from underground springs. The rest is tap water that has been purified and elaborately filtered. But ads for the finished product often make it sound as if it had gurgled fresh from the ground in some sylvan mountain glen. Says one FTC...