Word: ftc
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...commission directed Coca-Cola to stop advertising its Hi-C drink as particularly rich in vitamin C and "uniquely suitable" for children, because, said the FTC, it is neither a "sensible" nor economical source of nutrition. Also, the FTC ordered Standard Oil of California to quit promoting its Chevron F-310 as a nonpolluting gasoline, because, the commission contended, it contained only ordinary detergent used by many refiners. Unlike past FTC orders, these two require that any ad making such claims for either product during the next year must prominently include the FTC allegations. Officials at Coca-Cola and California...
...recent months, the FTC has moved to combat other forms of deception. Some examples...
...Charles Pfizer & Co. was charged by the commission with violations for promoting its "unburn" cream as being effective for blond sunbathers, although the company had made no scientific studies to justify its claim. The case, which is headed for court, is aimed at relieving the FTC of the need to prove that a claim is false and instead make the advertiser produce evidence that the claim is true...
...McDonald's hamburger chain was accused of running fraudulent sweepstakes in which it advertised $500,000 in prizes but, because of the odds against winning, paid out only $13,000. The FTC has proposed an order that could force McDonald and all other contest advertisers to inform players fully and accurately of the odds against them...
...Light-bulb manufacturers, under an FTC ruling due to take effect in January, must include on cartons sold in retail stores the life expectancy of their bulbs...