Word: ftc
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...practices, the Federal Trade Commission has generally spoken softly and carried a small stick. In recent years, it has seemed to be insensitive to mounting consumer complaints and over lenient with offending companies. All this has suddenly changed. The five commissioners and 600 staff lawyers and economists at the FTC's shabby, gray-stone headquarters in Washington are moving with unprecedented speed and imagination...
When Weinberger was recently promoted to deputy director of the Office of Management and Budget, he was replaced by Miles Kirkpatrick, a 52-year-old Philadelphia lawyer. Kirkpatrick in 1969 headed an American Bar Association study group that severely criticized the FTC. Since he took over a month ago, the FTC has been proposing or issuing orders that, if they survive the inevitable challenges in court, will radically change many marketing practices...
...bill, the company cannot seek payment or interest charges until it investigates the item and fully explains it to the customer. Nor can one firm tell another firm that a customer is a bad credit risk without first informing him. In still another move last week, the FTC aimed to bring more clarity into automobile advertising. Among other things, the commission proposed that sellers be forbidden to mention the "manufacturer's suggested list price" in many ads, and instead indicate the lower amounts at which cars are usually sold...
...weeks ago, the commission took its toughest and most controversial steps yet to curb false advertising. Until now, the FTC's cease-and-desist orders permitted false or deceptive promotions to continue until all arguments had been heard by commission staffers, a process that usually took years. In the end, the advertiser signed a consent agreement promising not to err again. Last year a group of George Washington University law students argued that the FTC should take a much harsher stand and force offending advertisers to confess in their ads that they had lied. In two proposed orders...
...consumers' case against Excedrin has substantial legal significance. The plaintiffs are laying claim to some of the powers of the FTC and the Justice Department, which previously have instituted all court actions against questionable ads. If the plaintiffs win, any private groups or individuals could bring suit against all advertising that they believe to be deceptive...