Word: ftc
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Collier's has appealed the case to the U.S. District Court of Appeals in Washington and while the court action proceeds, the FTC ruling is not in force. The penalty for disobeying the FTC order, if the order is upheld by the courts, would be a fine of up to $5,000 for each violation...
...spokesman for Collier's legal department at the national office in New York declined to comment on the company's grounds for appealing the FTC decision while the appeal still is before the courts...
Collier's "unlawful" sales presentation, the FTC said, "included the solicitation of testimonials, the offer to place the basic volumes in a home as an advertising premium and the request for a ten-year commitment by the purchaser to keep the set up to date by purchasing Collier yearbooks at a nominal cost...
...spokesman at the Collier's national sales office in New York said the current appeal of the FTC decision is "an academic case because we've made extensive changes in our sales presentation." He declined to discuss the changes...
...company's public-information director, asked if the unnamed changes had nullified the FTC objections, replied, "Have you stopped beating your wife...